A career in real estate can be extremely rewarding if you are self-motivated, diligent, honest and good at networking (not the type of networking the IT geeks from the other building do). However, it can also be a very difficult career if your work ethics are mundane and you lack proper training.
Imagine you walked into a supermarket for the first time. You’re there to shop for washing up liquid without a particular brand in mind- you just know you need to wash those dishes. There are one of two things you’re most likely to do. You might approach an attendant and ask for directions to the house items section or you find your way through the maze of shelves till you find it.
A brand or branding is a disciplined process that is used to build awareness of a service/product in ways that can extend customer loyalty.
Alas! After minutes of searching you find the house items section. Your eye wanders from left to right, to top to bottom. Till you finally settle for one item. Either by recommendation from a fellow customer (referral) who passed by you moments ago or because the package of the product was just too fancy and you found it hard to resist. Either ways, your choice was influenced.
This sort of influence is akin to what the aim of branding is. Studies have shown over time that an effective branding strategy and right positioning greatly influences buyer decisions.
So how do you position yourself? Just follow the steps below to find out:
- Build your brand – the real estate industry is really competitive. Every agency or agent needs ways to help them connect with their clients/prospects emotionally in a way that makes it difficult to be replaceable and establish a long lasting relationship in the process. Your brand is not your logo. A brand or branding is a disciplined process used to build awareness of a service/product in ways that can extend customer loyalty.
If you desire to seize every opportunity to express and convince your clients why you are the preferred option to deal business with over other agencies, then you must take your brand image seriously.
- Define your values and market – clearly define what your business strategy is and the branch of real estate you want to specialize in. It will be wise to focus on your strengths and not try to do everything just because the guys down the street do the same. Carving out a niche market for your business will command an air of authority and instill confidence in your prospects, as well as help you stand out from the crowd.
Once you’re done structuring, it’s time to let your clients know of your existence.
- Invest in marketing – if you don’t tell people what you do, there’s no way for them to know. And if they don’t know, they won’t do business with you and you won’t make money. And if you don’t intend to make money you shouldn’t be in business. Technology has made it easy now, so you don’t have to depend solely on the traditional door-to-door marketing technique from back in the days. Leverage this to get the word out. There are numerous ways of marketing your services to your prospective clients some of which include the use of email newsletters, social media (Facebook, Twitter, YouTube, etc.), podcasts, sponsored adverts (Google Adwords), just to mention as few. With a well-planned budget you can leverage the power of these platforms to effectively create awareness of your business to your prospective clients.
- Network – networking is an excellent way to share ideas, knowledge and build working relationships with both clients and colleagues in the industry. Proper networking nearly always leads to opportunities even though you may never know how or when they’ll materialize. Keep your ears on the ground for social events/seminars/functions that your target audience are most likely to attend. Go there with a mindset of not just gaining exposure but to build your own network of connections as well. If you make a good first impression, the moment a need that matches your business solutions arises, chances are,you’ll most likely be the one called.
Even with all these, the one and most important thing is the personal relationship between you and your client. A human touch cannot be replaced by technology or marketing techniques. This is the leading factor that propels the real estate industry today, and the reason why Luxury Villas Group is a multi-award winning property services group.
The best real estate agents are those who are able to build trusting working relationships and offer exceptional services to their clients.