What is a brand? The word brand has a different meaning, depending on who you ask. A brand, according to American Marketing Association (AMA) “is a name, term, design, symbol, or any other features that identifies the sellers’ goods and services as distinct from those of other sellers. Branding, according to Kolter & Keller, 2015…
Experience has shown that healthy competition brings out the best in people. To stand out, rather than be a generalist, you must aspire to carve a niche for yourself. Every agent wants to get a substantial fair share of the market and to do this, certain factors have to come to play. Get yourself…
Buying your very own property for the first time can be pretty exciting. However, the property acquisition journey is full of pitfalls, and as a novice; it can be pretty easy to fall into one of these traps.
In my 10 year journey as a property consultant, I’ve discovered there are some factors that attract real estate investors to an investment destination
This piece from our “Real estate Perspectives” series focuses on the investor’s angle to real estate.