Monthly Archives: October 2019

Building Your Brand as a Property Agent

What is a brand? The word brand has a different meaning, depending on who you ask. A brand, according to American Marketing Association (AMA) “is a name, term, design, symbol, or any other features that identifies the sellers’ goods and services as distinct from those of other sellers. Branding, according to Kolter & Keller, 2015…

How to Stand Out as a Real Estate Agent

Experience has shown that healthy competition brings out the best in people. To stand out, rather than be a generalist, you must aspire to carve a niche for yourself. Every agent wants to get a substantial fair share of the market and to do this, certain factors have to come to play.   Get yourself…